Press Releases - March 30, 2004

FOR: ACTION CORPORATION Paul Tomori, Founder & President tel - 905.684.3692 toll-free - 1.866.848.7778

FOR IMMEDIATE RELEASE

WELLAND, Ontario, March 30, 2004 - Niagara's ACTION Corporation today announced its groundbreaking web analytics platform.

ACTION's sixth service product is called Merlin Metrics, and will help its hotel clients to manage all of their online promotions from one simple web-based user interface, said President Paul Tomori.

The Merlin Campaign Management and Sales Tracker system will provide high-end web analytics in conjunction with ACTION's GuestServe reservation system and its web-based promotions services.

Merlin is designed through a complex algorithm to determine both the uptake of campaigns along with R.O.I. for such campaigns. Much more than just a typical website "hits report", Merlin actually measures revenue on a conversion-by-conversion basis and then ties that revenue to the campaign which gave rise to it.

"In this respect, Merlin becomes a tell-all about which advertising dollars actually drive revenue and which dollars are wasted," explained Tomori. "This is yet another innovation which is closely tied to our other service lines."

ACTION Corporation is able to offer reciprocal promotion of its services by way of a close integration processes. Once again, ACTION offers a solution, which is purely web-based with an administrator interface that provides daily, weekly and monthly reports to marketing managers and upper management. Never before has there been so such clarity in the measurement of effectiveness of a company's promotions.

About ACTION Corporation
Founded in 2001, The ACTION Corporation is a leading business-to-business provider of strategic online planning, website design/development, premier website hosting, online promotions, profitable e-commerce services, web metrics and web-based business management.