Press Releases - September 4, 2005

FOR: ACTION CORPORATION Paul Tomori, Founder & President tel - 905.684.3692 toll-free - 1.866.848.7778

FOR IMMEDIATE RELEASE

ST. CATHARINES, Ontario, September 4, 2005 - ACTION Corporation has added another web-based software application to its suite of Promotion services called Ripplemail.

As a service to membership organizations needing a means to communicate with its membership in a well-managed and well-delivered mass email, Ripplemail is offered as a standalone product or as a complement to ACTION Corporation's existing online services, says President Paul Tomori.

As with all of ACTION's solutions, Ripplemail is a purely web-based system that requires no software installation, no special training and no coding skills. Subscribers can send messages to memberships, memos to staff, newsletters and more. Commercial activities may include mass mail outs to opt-in recipients.

"Ripplemail is our primary way of communicating with our 500 plus member association of hospitality providers throughout Niagara," says client Anna D'Amico of Niagara Falls Tourism.

"It is easy to use and inexpensive. It is one of the many online services we subscribe to from ACTION Corporation."

"This service is in no way to be associated with the nuisance SPAM email industry that indiscriminately imposes unwanted messages to millions," stresses Tomori.

"On the contrary. Ripplemail is a tool for using mail as it should be used: to communicate desirable messages to willing recipients."

About ACTION Corporation
Founded in 2001, ACTION Corporation provides strategies for Internet positioning from short-term fee-based campaigns to the pursuit of long-term Internet click paths to a company's website. It also provides consultation on how to best obtain the strongest online impact from traditional marketing methods such as print ads, brochures and press releases through the use of tracking mechanisms and other metrics systems.